The exclusivity wars : Whoever wins, we lose

Netflix and other on demand services of its ilk have had such a huge impact on viewing habits in such a short amount of time. Don’t know about you but I’m getting a bit sick of service exclusive content and I can see some unpleasant things on the horizon. Speaking of which, I assume you’ve heard about Adam Sandler’s four-film deal with Netflix? Basically, the theoretical comedian has made a deal to produce and star in four films for the company. Also, the sequel to Crouching Tiger, Hidden Dragon will premiere exclusively on the service. That’s great an’ all but what if you don’t have a Netflix account? What if you’ve signed up to Amazon Instant Video instead and can only justify one VOD subscription? Well, the answer seems to be “fuck you”. No terrible Sandler film or potentially great martial arts action for you. If these experiments are successful, you can bet that this’ll only be the start of it. Expect to see more exclusive studio deals with all new and back catalogue titles only appearing on one service. Fancy watching an X-Men film? Fuck you NowTV subscriber, Netflix has a deal with 20th Century Fox and all future, past and Days of Future Past X-Flicks will only be available there, so choke on it. Or, even better, each studio will create its own streaming service. Hooray for Paramount on Demand! Watch Transformers: Age of Extinction and Top Gun for only £7.99 a month! Not available on any other service!

This may seem like a bit of a leap and yes, this is all massively speculative, but I’ve just got a bad feeling about this. That’s not to say I’m completely blinkered. I can definitely see the potential. It means there’s another option for films to reach the masses. We could get showcases for directors the mainstream won’t take a chance on. It could be massive for the indie movie scene. We could get sequels to things that should rightfully have them but are deemed “too risky”, like Dredd. If they’re smart about this, it could be awesome. However, we all know how Hollywood can be, chasing the short-term gain over any kind of rational plan. This is an industry where you’ve got big cheeses like Jeffrey Katzenberg thinking along the lines of a pay by screen size system where cinemas only have films for 3 weeks and then it’s up for download. Of course, what ol’ Katzy hasn’t taken into account is how unenforceable the system would be and the fact that it would make cinemas pretty much pointless and ensure that they make even less on ticket sales than they do now. But that’s just it. They don’t think. With that in mind, why wouldn’t they go for something like this?  They’re already terrified of Video on Demand as a competitor for eyeballs and wallets. So why wouldn’t they ally themselves with the enemy and get a fat payday now so their executives can afford to go diamond parasailing or whatever the hell rich people do for the next few years?

Physical media is already dying so this digital only future may come sooner than you think. Sony posted record losses this year and most of the blame is at Blu-ray’s door. It sucks because I’m a fan of physical media. I like having a collection. I like the convenience of watching what I want, when I want. You don’t have that with VOD services. You’re at their mercy. Films and shows are taken down on a whim and with very little warning. I know some people selling their film collections because they have Netflix. Seems short-sighted to me. At least when you have a Blu-ray or DVD, you actually own the thing and its availability isn’t down to the outcome of various meetings with studios.

All of this stuff diminishes the advantages that streaming has over piracy. People won’t care about all the new exclusive films, because they’ll be ripped and reuploaded on torrenting sites mere hours after they’re made available in a bog-standard file that doesn’t do anything stupid like limit viewing options. If this continues, the only advantage that streaming will have is the fact it’s legal – and we all know how many fucks the general public give about that. Why bother paying per month for a limited library that may or may not have the things you like when you can get an unlimited HD file of something you actually want for free?

Let’s not forget what “exclusive” means: not shared with others; belonging or catering to a minority. It’s a rather worrying trend. So unless you want to spend a ridiculous amount per month, you might be seeing fewer films in the future and that’s pretty saddening.

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